Fruits and vegetables get their colors from naturally occurring pigments. These compounds help make food appealing and can offer clues about ripeness and flavor. Many pigments are also studied for their antioxidant activity and other possible roles in health.

Color is only one part of a food's nutritional value. Different produce supplies different combinations of fiber, vitamins, minerals and phytochemicals, so the practical aim is variety—not finding one supposedly perfect color.

Keep claims in perspective. Laboratory and observational findings about individual compounds do not prove that a specific fruit or vegetable prevents or treats disease. Whole-food eating patterns and personal health needs matter more than any isolated pigment.
Ripe red tomatoes on the vine

Red

Tomatoes, pink grapefruit, watermelon and guava contain lycopene, a red carotenoid pigment. Lycopene has antioxidant properties and is being studied in relation to health, but food sources should be understood as part of an overall eating pattern rather than as a treatment.

Blueberries, strawberries and cherries in bowls

Red, purple and blue

Blueberries, strawberries, beets, eggplant, red and blue grapes, red cabbage, plums, red apples and cherries contain anthocyanins. These reddish-blue pigments act as antioxidants and are one reason deeply colored produce can contribute useful variety.

Orange pumpkins and squash at harvest

Orange

Winter squash, pumpkins, sweet potatoes, apricots, carrots, mangoes and cantaloupe contain alpha- and beta-carotene. The body can convert some carotenoids into vitamin A, which supports normal vision, immune function and cell growth.

Fresh oranges and other golden fruit

Orange-yellow

Peaches, oranges, tangerines, nectarines and papayas can supply beta-cryptoxanthin, another carotenoid with antioxidant activity. These foods also bring different amounts of fiber, vitamin C and other nutrients to meals.

Green leafy vegetables, peppers and cucumber

Yellow-green

Corn, cucumbers with their skin, green beans, peas, yellow and green peppers, honeydew, kiwifruit, romaine and spinach contain lutein and zeaxanthin. These carotenoids are concentrated in the retina and are studied for their role in eye health.

Colorful assortment of fresh produce on a table

Try all the colors

Build variety into a grocery basket or plate: add leafy greens, roast orange vegetables, put peppers into salads, snack on berries or mango, and include beans. Frozen and canned produce can also be practical; compare labels and choose options that suit your sodium and added-sugar needs.

Balanced salad filled with colorful vegetables

Color—and beyond

Pigments are not the only useful plant compounds. Broccoli contains colorless indoles, while pale foods such as cauliflower, bananas, pears and beans provide their own mix of fiber and micronutrients. A pale vegetable is not nutritionally inferior simply because its pigments are less vivid.